Tuesday, August 22, 2006

Now That Really Must Stink



Stilton launch blue cheese perfume

The makers of the famously pungent Stilton blue cheese have launched their own perfume.

Stilton perfume Eau de Stilton which has been blended to increase the popularity of the pungent blue cheese /PA

And they have approached Cat Deeley to be the face of Eau de Stilton.

It claims to "recreate the earthy and fruity aroma" of the cheese "in an eminently wearable perfume".

The perfume, blended by a Manchester-based aromatics company, features a "symphony of natural base notes including yarrow, angelica seed, clary sage and valerian".

It was commissioned by the Stilton Cheesemakers' Association as part of a campaign to persuade more people to eat their product.

Nigel White, of the SCA, brushed off suggestions that it might not be the most alluring of scents.

"Blue Stilton cheese has a very distinctive, mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume," he said.

"While we don't have quite as generous a budget as some of her other endorsements, we would love Miss Deeley to be the face of Eau de Stilton and look forward to hearing what she thinks of the scent."

from ananova.com

13 comments:

Carol said...

I know Cat Deely from CD:UK (I even saw her in person when I was there in the puplic in 2004) she's gorgeous and I'm intrigued now what she'll answer lol

Janet said...

I don't think I'll be wearing this perfume! I'm afraid I'd have too many mice trailing along behind me as I walked down the street!! LOL

Catch said...

all you need with this perfume is a cup of lettuce! Thannks for visiting my blog and commenting.....also I love the little bunny rabbit!!!!!

Mimi said...

Who in the world would want to smell like that? We bathe so that we do not smell like that! LOL!

Thanks for stopping by!:)

Daisy Lupin said...

Are they doing this for a joke? I wouldn't like to smell of sweaty socks, which I sometimes think stilton can smell of. xx

miss*R said...

we could be like the pied piper! attracting mice & rats - pe-uwww

Saur♥Kraut said...

whaaaa? I truly cannot believe this. I can buy making something smell dessert-y, but ...cheese...? I mean, wasn't there a Seinfeld episode where they ragged on a girl that always smelled like soup??? Ewwwwwwww

Saur♥Kraut said...

P.S. I've added you to my blogroll. ;o)

Shelley said...

Well THAT is interesting. I don't think Eau de cheese is the scent for me. LOL

Kali said...

heh heh!!

Nostalgia at the Stone House said...

If it was April the 1st today, I would say this was a joke!!
Can't see me rushing out to buy some...
Niki.x

Diva One, and Diva Two said...

But, I love Stilton cheese! Give me a glass of Merlot and a handful of raisins with it and I've got dessert! When I'm done my cats sniff my fingers...my husband does too. Hmm. Brooke

Rosa said...

Gag me with a mouly!